Map, Directions & Hotel Information

Financial Institution Products Corporation®
4721 S. Biltmore Lane
Madison, WI. 53718
800-722-3498

The Financial Institution Products Corporation is located on Madison's East side, near the intersection of Highway 151 and Interstate 90/94 inside the Wisconsin Bankers Association building.


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The hotels listed below are all located in the same business park as the WBA/FIPCO office. The exclusive rates listed below for FIPCO training attendees are based on hotel availability. FIPCO recommends making your hotel reservations several weeks prior to arrival. 

Cambria Hotel Madison East
5045 Eastpark Blvd, Madison, WI 53718

Rate Information: rate of $97.00 plus taxes & fees per night (see blackout dates where rates will be higher due to other events in Madison). Your room will include a microwave and mini fridge, along with complimentary Wi-Fi. Guests will also receive 15% off at Reflect Bistro, valid on breakfast or dinner (liquor not included).

2026 Blackout Dates:
    May 8–9
    August 16–22
    September 30–October 3
    October 9, 10, 16, 17, 23, 24

Book Online: Click here.

Phone Reservations: Call the hotel directly at 608 241 7070. Provide the Corporate Account Code “LWIB” and our team will be happy to assist with the reservation.


Holiday Inn Madison at the American Center
5109 W Terrace Drive, Madison, WI 53718

Rate Information: $115.00 plus taxes & fees per night. Your room reservation includes a hot breakfast buffet. Complimentary shuttle transportation to and from the WBA office, as well as the Dane County Regional Airport (MSN), is available.

Book Online: Click here. Use the WBA Corporate ID Code 100195629. On the main page select "More Options", input the code into the "Corporate ID" section and continue with your dates and number of guests.

Phone Reservations: Call our reservations department directly at 608-249-4220 and reference the Wisconsin Bankers Association corporate rate. Corporate ID Code: 100195629.